Cerveja Blumenau | Brazil

Brazil is a very young market for independent craft beer. It has made some headway and improved the beer market in Brazil overall. “The impact of the European Beer Star on our brewery is great. The team feels that they are getting recognition, not just in Brazil, but also abroad. Gold, silver or bronze have an impact on trade. The weight of an international title opens doors.“

Consumers choose award-winning brands with pride. They are also encouraged to try beer styles they don't normally consume. Valmir Zanetti says: “When we submit samples to the European Beer Star, we can be sure they will be judged by experienced judges who know the styles of our range inside out. Feedback from these professionals, who show us options for our products, is already a great asset in itself.“