European Beer Star

European Beer Star is looking for the Beer Mix Champion

The Beer Mix Champion is awarded in 2 categories

We go with the flow - In 2025, European Beer Star has decided to confer a "Beer Mix Champion" award. Beer mix beverages are complementary products, not substitutes; they do not compete with traditional beers. Beer mix beverages are very popular with consumers. Breweries can benefit from this at several levels: Bolstering sales, spreading risk, expanding to new target groups, to name but a few. The European Beer Star thus continues to move with the times and reflects current trends in the market.


Register up to 3 beer mix beverages per category!

Your beer mix beverage fits into one of the categories described? Receive a high-quality expert feedback and become Beer Mix Champion!


Beer Mix Champion category descriptions convenient for download

Category I Alcoholic Beer Mix Beverage

Category II Non-Alcoholic Beer Mix Beverage